Mediascope Publicatas is all set to provide The Australian, a leading English newspaper in Australia, ads from Indian companies that have gone global and want to reach out to international markets.
Commenting on this collaboration, Marzban Patel, CEO, India and Asia, Mediascope Publicitas said, “The Australian is the leading print and digital medium in Australia. A number of Indian companies have established operations on the continent and more are planning to venture there. All of them have communication needs that we will now be able to service through this tie-up.”
He also added, “The strengthening of the Australian dollar has suddenly opened up immediate opportunities for Indian Tourism Boards, Luxury Hotels and Tour Operators to woo the affluent culture- and adrenalin-seeking Australian families. Winning The Australian contract could not have come at a better moment.”
The Australian’s editorial values focus on the issues that affect Australia and the global environment. It’s national and international news and business sections are supplemented by sections such as Australian IT, higher education, travel, aviation, wealth, arts, lifestyle and sports.