Telugu daily ‘Andhra Jyothi’ has become the first language newspaper in Andhra Pradesh to introduce all pages colour for its Kakinada edition. The daily is investing Rs 100 crore towards making all of its 19 editions all page colour, and for developing the infrastructure in order to facilitate its expansion plans.
According to Vemuri Radhakrishna, Managing Director, Aamoda Publications, which is the publisher of ‘Andhra Jyothi’, the daily was the first Telugu newspaper to introduce colour pages in the history of Telugu dailies.
“We created history by introducing colour pages for the first time among the Telugu dailies, and now we repeat history by being the first daily to introduce all pages colour Kakinada edition. In the next eight months, all editions of Andhra Jyothi will be all page colour. We are also constructing new office premises in almost all the centres as the present office building is not sufficient to meet our expansion plans,” Radhakrishna said.
Radhakrishna was of the opinion that introducing all page colour would not have a growth spurt in circulation, but “we want to add value for advertisers’ money and improve the look and feel of the newspaper”.