National edition of Tehelka Hindi, which was launched in October 2008 but phased out from the market later, will be back on newsstands from June 2011. Tehelka already has three localised Hindi editions in Uttar Pradesh/ Uttarakhand, Bihar/ Jharkhand and Madhya Pradesh/ Chhattisgarh. The national edition will cover the Hindi speaking regions that are not being served by these localised editions.
The national edition is slated to carry 68 pages and will be priced at Rs 10, half of what it was priced when launched in 2008. With the launch of the localised Hindi editions, Tehelka had revised the cover price of its magazine.
Speaking on the development, Sanjay Dube, Editor, Tehelka Hindi, stated, “Localised Hindi editions of Tehelka have got phenomenal response in their respective markets. Now, with the national edition, we want to cover Hindi speaking areas of the country.”
Dube further said that for better coverage, they were deputing reporters in Rajasthan, Haryana, Chandigarh and several other places. Relevant stories would also be picked up from the English edition of the magazine. “The content of the national edition of the Hindi magazine will be all original except for a few pages that will be devoted to exclusive stories from Tehelka English, which will be translated and edited for better reading experience,” Dube added.
Meanwhile, speaking on the marketing strategies, Manju Chaudhary, GM, Ad-Sales, remarked, “We have approached PSUs and Government clients for advertisements in our new offering. We are also planning to create hype through various sections of the media around the launch of the magazine.”
The magazine will be circulated in all the four metros. Earlier, Mumbai and Delhi used to be served by the Uttar Pradesh edition of the magazine, while Kolkata was getting the Bihar edition of Tehelka Hindi.
From here on, Dube divulged, the group would consolidate market presence of the Hindi editions of Tehelka in existing markets and would focus more on the qualitative part of it. The process of recruitment for various posts is currently on.
Tehelka Hindi also has a digital presence with its website, www.tehelkahindi.com, which was launched nearly three years back.