Tamil Daily Dinamalar has launched a new music website isailive, designed specially keeping in mind the next generation. This special initiative from the group is majorly to promote music in all genres aiming to reach an audience that has a global outlook from the age group of 15 and upwards with an ear for music.
To access the website one needs to go through the Dinamalar site. To watch the shows on the website, the viewers are required to pay and for some content would be free if it is under the promotional category. The intention of the website is to promote musical talent of the State in various genres to the globe.
Speaking about the initiative, Lakshmipathy Adimoolam, Director, Dinamalar remarked, “Dinamalar as a newspaper has always wanted to be recognised as a newspaper wanting to do good for our people the readers. Our editorial values are often questioned as outdated, but we are always current and adaptive to the present with focus on the objective that a newspaper is meant for. This may sound very basic and traditional, but truly we are doing it in our small way unlike so many others. We have already gone global and very strong way back in the year 1997. Today we are world’s No. 1 Tamil website reaching to more than 180+ countries. Today we serve the global Tamil audience, who have no access to our country and state besides Dinamalar.com.”
He further added, “I am sure all will agree that there is so much of depth in the music talent that our people have. This will be an ideal platform to showcase the talent. The other objective to go paid right at the beginning is because once free then no one sees the value of it. So we want serious and progressive minded people to visit the site like the ones we target with our parent site.”
Dinamalar has used the digital platform for their music website promotion along with personal marketing initiatives via e-mailers and posters globally.
Adimoolam added, “Already we could see the traffic pouring in for the first 8 hours and we are immensely pleased with the click through and the time spent on the site.”