Top Story

e4m_logo.png

Home >> Media – Print >> Article

Taj Mahal tea to offers gold tabla as prize

04-October-2001
Font Size   16
Share
Taj Mahal tea to offers gold tabla as prize

Hindustan Lever Ltd. (HLL) is on an overdrive to promote its tea brands. The new ad campaign, ‘Tabla Talaash’ which shows Taj Mahal tea’s brand ambassador, Zakir Hussain playing the violin because someone stole his tabla, is an extension of earlier ad.

With this new campaign, the company is looking at increasing its maketshare from 3.5 per cent to 4.2 per cent. With an ad budget between Rs 3 to Rs 4 crore it targets the housewife this time.

Taj Mahal is offering prizes worth Rs 30 lakh, which include four bumper prizes of a pair of 22-carat gold tablas weighing a kg, ten first prizes of 22-carat gold jewellery worth Rs 20,000, ten thousand second prizes of silver coins and several thousand consolation prizes.

In the new ad campaign, the ustaad gives a gold tabla to whoever manages to bring a better tea than Taj Mahal.

The new ad campaign is the extension of ustaad's ultimate challenge and is offering tablas in gold to those who participate.

This scheme is open to only those who buy 100 g, 250 g and 500g pack of Taj Mahal Tea.

Tags

Karthik Raman, Chief Marketing Officer, IDBI Federal Life Insurance, on the brand’s unconventional approach to marketing and priorities for the next year

Vinik Karnik, Business Head - ESP Properties, talked about what went into conceptualising the first edition of the entertainment marketing report, Showbiz

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

Conceptualised and executed by WATConsult, the campaign focuses on how Lotus Make-up is an enabler for women from various walks of life

iProspect released the third annual 2018 Future Focus Whitepaper geared to examine how machines and technology will impact marketing and advertising in the year ahead

Mavcomm Consulting one of India’s leading Public Relations, Reputation Management& Brand Communications company today announced elevation of Pranjal Dutta to the role of CEO