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Synopsis of print advtg during Oct-Dec ’10 – Part 2: AdEx Analysis

08-October-2011
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Synopsis of print advtg during Oct-Dec ’10 – Part 2: AdEx Analysis

In the festive season of 2010, the month of October saw maximum print advertising. After that, print advertising dropped by 27 per cent in November. The decline continued in December, when the print communication again fell by 4 per cent as compared to that in November ’10. More

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