Top Story

e4m_logo.png

Home >> Media – Print >> Article

Switcher to set up stores, shop-in-shops in India

16-February-2002
Font Size   16
Share
Switcher to set up stores, shop-in-shops in India

Switcher, one of the leading Swiss leisurewear brands, plans to set up its own Switcher stores and shop-in-shops in the country soon. At the moment, Switcher products are available only in Shopper’s Stop outlets.

Switcher flagship stores will be set up after an initial test-marketing phase in New Delhi and Mumbai. According to industry sources, the company is targeting 10 such stores in major cities by 2002-end.

Switcher’s strategy emphasises on corporate clients such as BPL, Citibank, Hindustan Lever Ltd, Cathay Pacific, and retail business, side by side. Priced between Rs 145 and Rs 795, Switcher aims at catering to the basic casual apparel requirement of individuals.

Globally, the company targets a $70 million turnover this year, up from $60 million for the year ending this March. Launched in India in 1999, it was marketed through an exclusive tie-up with Shopper’s Stop.

Source: Business Standard

Tags

Aparna Bhosle, Business Cluster Head - Premium & FTA GEC channels - ‎ZEEL, on its new property, sponsors, investment on acquisition and response to BBC First

In an interview with exchange4media, Ferzad Palia says that most successful brands are not those who spend the most money

As Milind Pathak takes over as Managing Director - Southeast Asia, Httpool, we chat with him on his new role, aspirations and his plans to aggressively penetrate the operations of the group in the Southeast Asian market

The group released the Little Hearts online-only campaign, #BreakSomeHearts, early this year and is on the path to make many more of its brands available on the digital platform

As the country powers towards a digital economy, with hyper-connectivity and access to real-time information at its fingertips, digital OOH aligns itself almost seamlessly with the on-going advancemen...

As Milind Pathak takes over as Managing Director - Southeast Asia, Httpool, we chat with him on his new role, aspirations and his plans to aggressively penetrate the operations of the group in the Sou...

The group released the Little Hearts online-only campaign, #BreakSomeHearts, early this year and is on the path to make many more of its brands available on the digital platform