Top Story


Home >> Media – Print >> Article

Swatch plans to open more ‘Swatch-only outlet’

Font Size   16
Swatch plans to open more ‘Swatch-only outlet’

Swatch, the iconic Swiss watch brand, plans to set up several new Swatch stores in the country, in the current financial year. These new stores are likely to be in Bangalore, Kolkata and New Delhi. The company's objective is to have its exclusive stores in the top eight cities in the country.

In addition to the new store in Chennai, the company has three such outlets in India -- one each in New Delhi, Mumbai and Hyderabad. The company plans to shortly launch the ``world's thinnest chronograph''. This watch would be just 6.8 mm thick and will be made available in India.

In India the Swatch stores are operated by franchisees, while internationally Swatch follows a dual policy of company-owned and franchise stores. The company has over 300 such outlets across the world. These stores feature the entire Swatch range, including lines such as Originals, Skin, Irony and Beat.

The company is promoting another concept such as the Swatch Kiosk in malls, atriums and airports, all of which have a large number of visitors. These are compact but comprehensive units that retail and merchandise the Swatch range. There are two such kiosks in India, one at the Crossroads mall in Mumbai, and the other at Ansal Plaza in New Delhi.

Swatch has adopted a multi-pronged brand building strategy in the country. One aspect of this strategy is to create more awareness about the brand through various promotional activities. The company had organised a fashion show featuring its watches, in Chennai's Spencer's Plaza, to coincide with the opening of the new store.

Mumbai and New Delhi account for over 50 per cent of the company's Indian revenues. The company started operations in India in January 2000, and the first Swatch store was inaugurated in February 2000. The company's watches are currently available at over 75 multi-brand outlets in 23 cities.


Bhasin on the checks and balances of new IRS, methodology with new companies like Vedsur on board, interpreting the data and why it’s not fair to compare with previous data

Chitresh Sinha, CEO, Chlorophyll Innovation Lab and Vivek Singh, Joint MD, Procam International speak exclusively with exchange4media on the upcoming #BeBetter Campaign for the TATA Mumbai Marathon

Abhishek Punia, Co-founder and COO of ARM Worldwide, tells about how they re-branded themselves from ARM Digital to ARM Worldwide and in the process marked their presence globally

Srinivasan opens up on what prompted their recent rebrand, their foray into bus depots and developing the software that displays Bengaluru Metropolitan Transport Corporation's (BMTC) Passenger Information System for all the major bus depots in Bangalore.

Duroflex and Happy mcgarrybowen launch #7HourMarathon campaign with Milind Soman to promote healthy sleeping practices

Punjab has witnessed highest growth, of more than 50% DTH penetration, followed by HP and J&K

IRS 2017 has been reinforced with design, methodology, quality, and questionnaire enhancements to ensure the highest integrity of the data.