Top Story


Home >> Media – Print >> Article

Suryodaya enters Kannada daily market, eyes 3-lakh circulation

Font Size   16
Suryodaya enters Kannada daily market, eyes 3-lakh circulation

A new player has entered the heavily populated Kannada newspaper industry. Starting with two editions, Suryodaya, which was launched late last week, expects to build a three-lakh circulation in its first year.

Promoted by the plantation company, Guruteak Investments, Suryodaya, the new Kannada daily is a product of the Manakula Printers and Publishers. “With around five lakh Kannada medium students appearing for their 10th Standard exam every year, we see the population of newspaper readers going up year on year,” said CR Gowda, a Suryodaya official.

With two editions currently on offer – one for Bangalore and another rural edition for South Karnataka, the daily plans to add on a third edition for Northern Karnataka in six months. “We will give equal importance to both Bangalore and the rural areas,” promises Gowda.

Priced at Rs 1.50, Suryodaya works with a daily format of 12 pages. It currently offers two supplements – a cinema pullout on Friday and a Sunday magazine. According to Gowda, plans are on to introduce specialty supplements on women, sports and culture.

Before launching this news daily, Manakula Printers already has a feel of the Kannada news industry with their first offering, Karunada Sanjay, an evening news bulletin. Guruteek Investments too, has some publishing experience to its credit, being the promoters of an environment monthly magazine called Teak World.

The Kannada daily news market already has a number of prominent players like Vijay Karnataka, Prajavani, Udayavani and Samyukta Karnataka. The last major entrant to the Kannada newspaper industry was Vijay Karnataka, which today holds the number one position in the state. Going by this trend, Suryodaya can very well look forward to sunny days.


Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

Shriya Ghate, Business Head, Tinkle, spills the beans on the company's vision for its special line of merchandise launched to celebrate its 37th anniversary, its pricing, marketing strategies, and more

Vivek Patni, Director of Wonder Cement, on the current marketing strategies and challenges that brand owners face

Luis Fonsi, Rita Ora, Jain of Makeba fame , Dimitri Vegas, Jason Derulo, Charly Black and Dasu, J Balvin, Parineeti Chopra, Tiger & Jackie Shroff speak exclusively to the radio channel

The Film-Maker, as the host of ‘Calling Karan’, Will Be Just A Phone Call Away From Listeners Seeking Advice On Love & Relationship

The group aims to double its FMCG turnover to Rs. 1,000 crore over four years.