Top Story


Home >> Media – Print >> Article

Sunday Standard to hit Delhi newsstands in mid-March

Font Size   16
Sunday Standard to hit Delhi newsstands in mid-March

Sunday Standard, the weekend edition of The New Indian Express, is set to hit newsstands in Delhi by mid-March 2011. The newspaper will be all-colour.

Speaking to exchange4media, Prabhu Chawla, Editorial Director, The New Indian Express, said, “Delhi is a growing market and its readers would like a distinctive newspaper with strong views. Sunday Standard will only reach the high and mighty who matter. Our paper will provide content with authority, credibility and class. It will provide the right views with a nationalistic outlook.”

When asked about the initial print run of the newspaper Chawla, however, did not disclose the figures, but remarked that it would depend on the market response. “But initial print run will be much more than many newspapers published from the capital. Our content will speak more authoritatively than anyone else,” said Chawla.

Initially, Sunday Standard will cover all Delhi and NCR region. It may be noted that Sunday Standard will face stiff competition in the English newspaper domain of Delhi. Sunday Guardian, the weekly newspaper of veteran journalist MJ Akbar, and the weekly Crest Edition of Times Group are expected to give the newspaper some cutthroat competition. The dailies of the National Capital will also be in a close competition with Sunday Standard.

For the record, The New Indian Express is published from five states – Tamil Nadu, Karnataka, Andhra Pradesh, Kerala and Orissa.

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

WhatClicks promises to be an unbiased, objective, third-party audit firm that will work with advertisers and agencies alike to help build an effective and integrated digital strategy.

V-Guard Industries, a household name for consumer electrical appliances in India, has revamped its logo in order to reflect the strength gained by the brand over the years. The company has also unveil...

The report reveals that there has been nearly 5 times more growth in video consumption in the last 12 months, with 96 percent of all usage being focused on long form video