Top Story

e4m_logo.png

Home >> Media – Print >> Article

Sun Group launches women’s mag ‘Kungumam Thozhi’

02-March-2012
Font Size   16
Sun Group launches women’s mag ‘Kungumam Thozhi’

With International Woman’s Day around the corner, Sun Group has launhed ‘Kungumam Thozhi’, a monthly women’s magazine. Kungumam Thozhi, which has hit newsstands across Tamil Nadu, is published by the 35-year old Kungumam Publications Pvt Ltd.

Tamil Nadu already has a bunch of women-centric magazines like ‘Ananda Vikatan’, ‘Aval Vikatan’, ‘Kumudam’ and few others. However, M Natesan, General Manager - Advertising, Kungumam Publications strongly maintained that ‘Kungumam Thozhi’ would be one of the most enriching reads for readers.

The 96-page magazine has been launched under the editorial guidance of JM Vallidasan. An additional 32 pages supplement will be a dedicated, innovative cooking supplementary with every edition. Apart from the regular content, ‘Kungumam Thozhi’ will be a multi-faceted product and at the same time fun filled magazine, comprising technical job assistance for women on how to earn money staying at home.

Commenting on the marketing initiatives, Natesan said, “We will be heavily promoting through TV, radio, print, on ground events and through sampling. We have launched ‘Kungumam Thozhi’ as a monthly product, but we will soon publish it as a fortnightly. We are confident of becoming the largest selling women magazine in Tamil Nadu by the end of the year. ‘Kungumam Thozhi’ will be very persuasive and the content will do the work of grabbing eyeballs.”

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Launches third phase of TVC campaign ‘Think it. Done’

Based in Mumbai, Usha has nearly two decades of experience in the Indian media and entertainment sector and will serve as a strategic advisor to H+K’s diverse portfolio of clients with a special empha...

Report based on media channel data in 96 countries and detailed findings from the world‘s key ad markets, which between them account for approximately two-thirds of the value of global advertising tra...