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Summer Cool de-grow in print by 19 pc during Jan-Apr ’09: AdEX Analysis

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Summer Cool de-grow in print by 19 pc during Jan-Apr ’09: AdEX Analysis

The Summer Cool categories have de-grown by 19 per cent in print during the Jan-Apr '09 period when compared to the same period in Jan-Apr '08. There was a higher share of advertising under ‘Air Conditioners’ categories in print during Jan-Apr '09. ‘LG Electronics India Ltd’ topped the list of advertiser of Summer Cool categories and ‘Hitachi Ace Follow Me’ was the most advertised new brand under Summer Cool categories in Print during Jan-Apr ’09.


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