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Summer cool categories in print advertising dip 25 pc during Jan-Apr ’08 – AdEx Analysis

26-May-2008
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Summer cool categories in print advertising dip 25 pc during Jan-Apr ’08 – AdEx Analysis

Summer cool categories in print advertising dropped by 25 per cent during January-April 2008 as compared to the corresponding period last year. Air-conditioners accounted for 40 per cent share of overall advertising of summer cool categories in print, with LG Electronics India Ltd topping the advertisers’ list during January-April 2008.

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