Summer cool categories ad in print grow by 19 pc in Jan-May ’10: AdEx Analysis

Summer cool categories ad in print grow by 19 pc in Jan-May ’10: AdEx Analysis

Author | exchange4media News Service | Monday, Jun 21,2010 8:50 AM

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Summer cool categories ad in print grow by 19 pc in Jan-May ’10: AdEx Analysis

Summer cool categories advertising in print went up by 19 per cent during January-May ’10, as compared to January-May ’09. High advertising share of air conditioners among the summer cool categories was seen in print advertising. LG Electronics India Ltd topped the list of advertisers in the summer cool categories in print during this period. More

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