Top Story


Home >> Media – Print >> Article

StyleKandy brings out official onsite newsletter of Lakme Fashion Week for second consecutive season

Font Size   16
StyleKandy brings out official onsite newsletter of Lakme Fashion Week for second consecutive season has brought out the official onsite print publication of the Lakme Fashion Week for the second consecutive season. The overwhelming response to the inaugural issue of during the Lakme Fashion Week in October 2006 prompted IMG to partner with again.

The Lakme Fashion Week onsite print publication featured complete coverage of the Lakme Fashion Week Fall-Winter 2007-08 shows, including updates from the runways, post-show party reports, previews, interviews, picks of the day, diaries of supermodels, trend reports. Six thousand copies were printed overnight and distributed the following morning at the venue on all of the days of the fashion extravaganza.

The daily newsletter got advertisements from brands like Chivas Regal, Swarovski, Gitanjali Jewellers and Allen Solly.

“ is getting synonymous with fashion in India and there is a loyal community that logs on to every day to be in touch with Indian fashion. The official onsite print publication of Lakme Fashion Week is just an extension of,” said Deepa Srivastav Kumar, General Manager,

Jasmeen Dugal, Executive Editor,, said, “We covered all the runways and after-parties, in addition to bytes from participating designers and models. The 16-page daily was printed overnight and distributed to all participants and guests the following morning, before the first show kicked off. The magazine was published on all five days of Lakme Fashion Week Fall-Winter 2007-08 that was held at NCPA.”

The first issue focussed on collection previews, trend report, diaries of models Indrani Dasgupta and Muzamil Ibrahim, and an introduction to the new face of Lakme: Vipasha. Subsequent issues carried runway reviews, post-show parties, celebrity encounters with Sushmita Sen and Yana Gupta, and notes from participants.

Balu Nair, Managing Director, IMG, said, “StyleKandy is doing a great job as the official onsite print publication. It has captured the mood and flavour of the fashion week very well.”


Karthik Raman, Chief Marketing Officer, IDBI Federal Life Insurance, on the brand’s unconventional approach to marketing and priorities for the next year

Vinik Karnik, Business Head - ESP Properties, talked about what went into conceptualising the first edition of the entertainment marketing report, Showbiz

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

Conceptualised and executed by WATConsult, the campaign focuses on how Lotus Make-up is an enabler for women from various walks of life

iProspect released the third annual 2018 Future Focus Whitepaper geared to examine how machines and technology will impact marketing and advertising in the year ahead

Mavcomm Consulting one of India’s leading Public Relations, Reputation Management& Brand Communications company today announced elevation of Pranjal Dutta to the role of CEO