Top Story

e4m_logo.png

Home >> Media – Print >> Article

Statesman to launch Bengali daily in end June

14-June-2004
Font Size   16
Share
Statesman to launch Bengali daily in end June

There will soon be another way to enjoy the morning cuppa, if you are a Bengali. The almost 200-year-old The Statesman of Kolkata, perhaps one of the last vestiges of the British Raj, is all set to have a vernacular sister. Come late June The Statesman will launch the Dainik Statesman, a daily newspaper in Bengali.

The Dainik Statesman, with "a contemporary and trendy look", will be "an independent, unbiased and forthright newspaper", according to a company spokesperson.

Explaining the rationale for launching Dainik Statesman, Ravindra Kumar , Editor & Managing Director, The Statesman, said, "In a state where the erudite Bengali has always had a voice, an opinion about things that concern him, there has always been a crying need for a responsible and serious offering in Bengali. A paper that says a 'yes' or a 'no' . Never 'maybe'."

The Dainik Statesman aims to provide a cost-effective proposition to advertisers targeting the upper SECs by reducing wastage substantially. According to the company, research, both independent and in-house, has shown "extremely high dissatisfaction levels with the other leading vernacular players in West Bengal".

"Advertisers aiming to address the high end of the market need a vehicle that ensures minimum wastage. The leading Bengali dailies deliver mass, but have limited penetration at the top end. Less than 10 per cent of the total readership of the market leader currently belongs to SEC A1," said the company spokesperson.

With Dainik Statesman targeting affluent and responsible educated Bengali readership, there is huge curiosity in the trade and among readers in the eastern part of the country.

First run on site on June 12, 04 at 9.30 am

Tags

Our typical marketing budget is usually 10 per cent of the topline spend

There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=http://www.exchange4media.com/company/news/amaz...

The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.

<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...

Apart from the mandate for the first project which is the Ashiana Town in Bhiwadi, Tomorrow and InterTwined will deliver brand solutions across film, print, radio, outdoor and activation besides provi...

Despite advertising picking up after a slow Q1, regional FM players still feel that the lingering effect of GST, RERA, demonetisation will still make its impact felt during the upcoming festive quarte...

The Head of Marketing at Bigbasket is a student for life and genuinely cares for customers and loves data. Here are some key learnings that have gotten Iyer this far in her professional journey