The second edition of the Yahoo! Big Idea Chair awards took place at a power-packed evening in Delhi on October 22, 2011. STAR TV India walked away with four Golds out of nine categories, including the much sought after Yahoo! Big Idea Chair Awards for the ‘Photographs Case’ on Fox Crime and the James Bond Campaign on Star Movies.
Out of nine categories in total, STAR TV India was commended with Digital 360 Award & Yahoo Big Idea Chair Awards for the Photographers Case on Fox Crime and Best Use of Display Advertising & Best Use of Technology Award for the James Bond Campaign on Star Movies The Yahoo! Big Idea Chair Award, which was a part of the Effies until last year, held their first standalone event in Delhi this year.
The ‘James Bond Campaign’ was executed by Tribal DDB India, the digital agency for Star Movies, and helped create a highly engaging property to generate buzz around the campaign. On the other hand, the ‘Photographers Case Campaign’ for Fox Crime, crafted and executed by Ogilvy One Worldwide, was the channel’s first ever mass media awareness campaign. The campaign that was showcased over a period of four weeks, gave viewers a unique opportunity to solve a crime mystery using a series of clues which was digitally led and thus captivating and engaging the channel’s niche audience, across the key metros.
Commenting on the achievement of the channel, Saurabh Yagnik, General Manager and Senior VP, English Channels, STAR India Pvt Ltd, said, “We are extremely delighted to have won four Golds out of nine categories at the Big Idea Chair Awards 2011, including the Yahoo! Big Idea Chair Awards for the ‘Photographs Case’ on Fox Crime and the James Bond Campaign on Star Movies. Our audience resides in the digital space and we accordingly leverage this medium to actively engage with our viewers. Both these campaigns were well received and have had phenomenal results for the business. We continue to remain committed to our focus in the digital space and hope to come up with more innovative campaigns.”
Lalit Bhagia, Vice President – Digital, STAR India, added here, “At STAR, we’ve been doing some extraordinary work in the digital space and these awards are a testimony to our efforts. Winning four out of the nine awards, including the Big Chair, at one of the most prestigious digital marketing awards show in the country is a result of our relentless pursuit of going beyond awareness and focusing on engagement. Be it the Forever Bond Campaign, where users got a chance to Play Bond using their phones and destroy web pages by integrating Internet and mobile or The Photographs Case, where we got viewers to solve a crime through a beautifully designed investigation game (integrated with our TV campaign), we have truly leveraged the power of the digital medium.”