Contract publisher Spenta Multimedia has been appointed by JetLite, a wholly-owned subsidiary of Jet Airways, to publish its monthly in-flight magazine ‘Xpressions’ from June 2008. Spenta Multimedia’s mandate is to completely revamp the magazine, including its title. Earlier, Mediascope was the publisher of the magazine.
The addition of ‘Xpressions’ takes the number of Spenta Multimedia managed in-flight publications to three – ‘Jetwings’ (domestic edition), ‘Jetwings International’, and now, ‘Xpressions’. The addition of JetLite’s in-flight magazine takes the number of custom publications in Spenta Multimedia’s portfolio to 15. The company also publishes three newsstand magazines, including ‘Marwar’ and ‘Hair’, a UK-based magazine on haircare, hair styles and hair products.
Gary Kingshot, CEO, JetLite, said, “We have appointed Spenta Multimedia as our new publisher since Spenta has been managing ‘Jetwings’ and ‘Jetwings International’, the in-flight magazines of our parent airline, successfully. We, therefore, felt that Spenta Multimedia would be the ideal partner to publish and market the JetLite in-flight magazine as the company would best understand the differentiation between the position of Jet Airways and that of JetLite.”
Maneck Davar, Proprietor of Spenta Multimedia, said, “We are really pleased and excited about working with the JetLite team in bringing out an in-flight magazine that will reflect the airline’s vision and fulfill the information and entertainment needs of the JetLite passenger base.”