Contract publisher Spenta Multimedia has tied up with IPC Media to publish ‘Hair’ in India under an exclusive licensing arrangement. Hair is the UK-based magazine on hair. The magazine will be launched in June this year and will be sold through newsstands, beauty parlours, salons, as well as through tie-ups with cosmetic and hair product companies. It will be targetting the younger generation and the style-conscious class.
Every issue of Hair in the UK is packed with inspirational styles, expert know-how and practical step-by-step guides. It offers its readers the latest cuts, colours and trend updates, plus celeb styles, expert advice, makeovers and best buys. The Indian edition of Hair will offer its readers everything that the global magazine offers and more, since Hair in India will carry content on beauty and grooming tips as well. Hair in India will also offer its readers content that is tailor-made for the Indian consumer of hair and beauty fashions, besides informing readers about global trends in hair styles and cuts.
Spenta Multimedia provides publishing services with a fully integrated infrastructure. It publishes magazines in the travel, lifestyle, business, finance and retail space. IPC Media is UK’s leading consumer magazine publisher, selling over 350 million copies each year. It has a publishing heritage of more than 150 years. IPC is owned by Time Inc., the publishing division of Time Warner.
Commenting on the expanded scope of Spenta Multimedia publishing business, Maneck Davar, Proprietor, Spenta Multimedia, said, “We are very excited about entering the newsstand space with Hair as our first title. The demand for hair and beauty products in India is seeing tremendous growth, thanks to increased media exposure, changing consumer aspirations and lifestyles, numerous beauty pageants, and an increasing emphasis by corporate houses on grooming and personality development. Therefore, it is strategically the right time to introduce a magazine like Hair since it is bound to capture the attention of millions of young women and men who are seeking expert guidance on the latest in hair and beauty fashion trends.”
Andrew Horton, Director, IPC Plus, added, “It is fantastic to be launching in such a dynamic market and IPC has every confidence that Spenta Multimedia will build Hair to become one of India’s leading magazine titles in the beauty sector. Spenta will also benefit from the strength of the parent brand and IPC’s support in content and publishing experience.” IPC Plus is IPC’s Licensing & Syndication arm.
Our typical marketing budget is usually 10 per cent of the topline spend