Contract publisher Spenta Multimedia has acquired a majority stake in ‘Liquid’, a specialist magazine designed to fulfil the information needs of the F&B industry. ‘Liquid’ will now be published bi-monthly from October 2008 onwards. With the addition of ‘Liquid’, the number of publications in Spenta’s portfolio has gone up to 24 – 20 custom magazines and four newsstand magazines, including ‘Hair’ and ‘Marwar’.
The F&B industry in India is maturing with the Indian consumer developing a more sophisticated, discerning taste. Recognising a lacuna, ‘Liquid’ was launched by Nadir Bilimoria, brother of Lord Karan Bilimoria of Cobra Beer, to keep the F&B industry and connoisseurs abreast of the latest trends in wines, cocktails and drinks of choice around the world. ‘Liquid’ also features interviews with the industry’s leading restaurateurs, training tips and bartending secrets.
Commenting on the acquisition, Maneck Davar, Proprietor, Spenta Multimedia, said, “We decided to take over ‘Liquid’ since we saw an opportunity to add one more specialist magazine to our portfolio. We also felt that ‘Liquid’ would be received well by the F&B industry with its strong content that aims to educate and keep the industry up to date.”
He added, “The magazine will be distributed amongst the industry. The magazine will have a subscription coupon rate, which is inserted in the magazine. The subscription rate is Rs 320 for four issues.”
‘Liquid’ will be distributed to restaurateurs, managers, food and beverage managers, and bartenders across bars, clubs and restaurants in India, and selected four and five-star hotels. It will also be made available on subscription to connoisseurs of wine and fine liquor. The magazine now also plans to stage industry-related events and shows.
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