Spenta Multimedia acquires lifestyle magazine ‘Marwar’

Spenta Multimedia acquires lifestyle magazine ‘Marwar’

Author | exchange4media Mumbai Bureau | Friday, Feb 29,2008 7:45 AM

Spenta Multimedia acquires lifestyle magazine ‘Marwar’

Spenta Multimedia, a service provider to publishing companies, has acquired ‘Marwar’, a lifestyle magazine from Arpan Publishing. The company has also transferred its interests in the Marwar Mega Wedding Show and the Marwar Lifestyle Show to Spenta Multimedia. The acquisition will take effect immediately and will enable Spenta Multimedia to accelerate its growth in the lifestyle specialist magazine space.

With the acquisition of ‘Marwar’, the number of publications in Spenta’s portfolio goes up to 16 publications, which includes ‘Jetwings’, the in-flight magazine of Jet Airways, and two newsstand magazines, including ‘Hair’, a UK-based magazine. Spenta Multimedia also partners Smart Manager Pvt Ltd to publish ‘The Smart Manager’.

Maneck Davar, Proprietor, Spenta Multimedia, said, “Spenta has been focusing on the introduction of specialised magazines that fulfil the information and entertainment needs of high profile consumer groups. This strategy is in line with India now being home to the largest number of billionaires in Asia.”

Davar further said, “With this acquisition, ‘Marwar’ becomes a strategic addition to the Spenta portfolio with its appeal to a community which is both international in its outlook and spread. Naturally, we will also leverage the synergies that exist between ‘Marwar’ and our other current and planned lifestyle magazine titles. Spenta will also use its skills and organisational resources to increase the reach and revenues of ‘Marwar’.”

Spenta Multimedia publishes magazines in the travel, lifestyle, business, finance, and retail space. Its newsstand titles include ‘Hair’, ‘The Smart Manager’, and now ‘Marwar’. Its portfolio of custom publications includes ‘Jetwings’, ‘Jetwings International’, ‘First Update’, ‘Imperia’, ‘Elite Life’, ‘Hello’, ‘The Chartered Accountant Journal’, ‘@TCS’, ‘Apparel’, and ‘FSO’, among others.

‘Marwar’ has a circulation of over 50,000 and a readership of over 330,000.

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