Sony India is expecting a sales turnover of around Rs 200 crore in the coming two months - about 50 per cent higher than its average sales. The company has introduced a slew of high-end electronic products to coincide with the festival season to reach its targeted growth of 15 per cent this fiscal.
The electronics major is focussing on middle and high value segments across its product categories to achieve this growth, apart from offering a wider choice by periodically introducing new products
Strategically, the company is also shifting focus to flat CTVs from the conventional curved tubes. Among the new introductions from the company, include 34-inch model in FD Wega XA range, three CD models and one VCD model in the walkman range, three models in the portable audio category and four in the car audio range, four models in the compact recorder range, five models in the micro hi-fi range and three models in the mini hi-fi theatre category.