Top Story

e4m_logo.png

Home >> Media – Print >> Article

Snapshot on usage of innovative ad layouts in print during H1 2010: AdEx Analysis

02-August-2010
Font Size   16
Snapshot on usage of innovative ad layouts in print during H1 2010: AdEx Analysis

Skybus shape topped among the innovative ad layouts used in print during H1 of 2010. 'Personal care/ personal hygiene was the top sector in usage of innovative ad campaigns in print. TV channel promotions was the number one category in using maximum number of innovative ad layouts in print during H1 2010. More

Tags

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Understanding the round-the-clock nature of change, KG Suresh, Director General, Indian Institute of Mass Communication, in a conversation with exchange4media, talked about his plans to introduce a fu...

The mall has a diverse range of media formats that includes, billboards, backlit kiosk, pillar wraps, product/promotion display spaces etc.

The beauty of the internet business is that as your cost curve flattens, your revenue curve keeps growing up and that's why the valuations are so high, said Ashish Hemrajani, Founder-CEO, BookMyShow