Top Story


Home >> Media – Print >> Article

Snapshot on Print Advertising in Q1 2008 - Part 2: AdEx study

Font Size   16
Snapshot on Print Advertising in Q1 2008 - Part 2: AdEx study

Main Issue garnered a high share of 81% of overall Newspaper advertising during Q1 2008. In this period, ad volumes of Radio Channel promotions in Print were twice that of Q1 2007, whereas TV Channel promotions grew by 43%. Sales Promotional ads had 15% share in total Print ads during Q1 2008.


Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

Shriya Ghate, Business Head, Tinkle, spills the beans on the company's vision for its special line of merchandise launched to celebrate its 37th anniversary, its pricing, marketing strategies, and more

Vivek Patni, Director of Wonder Cement, on the current marketing strategies and challenges that brand owners face

Rohit Bansal, Group Head of Corporate Communications, Reliance Industries Limited was speaking about the emerging tools of PR through Social Impact during his keynote address at IPRCCA 2017

The New Realities study in India is its sixth year. Over 600 online interviews (per country) were conducted in seven countries, as a part of the study.

The campaign creatively explores the unrealistic demands of perfection that the society places on a young girl