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Snapshot on Print Advertising in Q1 2008 - Part 2: AdEx study

Snapshot on Print Advertising in Q1 2008 - Part 2: AdEx study

Author | exchange4media News Service | Monday, May 05,2008 8:16 AM

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Snapshot on Print Advertising in Q1 2008 - Part 2: AdEx study

Main Issue garnered a high share of 81% of overall Newspaper advertising during Q1 2008. In this period, ad volumes of Radio Channel promotions in Print were twice that of Q1 2007, whereas TV Channel promotions grew by 43%. Sales Promotional ads had 15% share in total Print ads during Q1 2008.

Tags: e4m

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