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Snapshot on Life Insurance advertising in Print in 2007: AdEx study

21-January-2008
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Snapshot on Life Insurance advertising in Print in 2007: AdEx study

Life Insurance contributed 76 per cent of insurance advertising in Print during 2007, even though it dropped by 25 per cent during 2007 over to 2006. Private Insurers took 55 per cent share of overall advertising of Life Insurance in Print. LIC and Bajaj Allianz Life Insurance maintained their respective 1st and 2nd ranks in 2006 and 2007. Baja Allianz Life Insurance and LIC were the top 2 Life Insurance brands in Print in 2007.

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Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.