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Snapshot of print advertising during last 10 years - Part 2

18-January-2010
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Snapshot of print advertising during last 10 years - Part 2

Social advertisements, the top category in print during January-September ’09, was not among the top 10 list of 2000. LG Electronics India Ltd and Samsung India Electronics were only two common advertisers in the top 10 list of advertisers in print of 2000 and January-September ’09. Innovative ad layouts in print increased by four times during this period, as compared to 2005. More

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Our typical marketing budget is usually 10 per cent of the topline spend

There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=http://www.exchange4media.com/company/news/amaz...

The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.

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