Smart Photography, the first niche magazine for photography, launched by Next Gen Publishing Ltd, has become India’s largest selling photo magazine within just nine months of its launch. Not only is Smart Photography the largest in terms of circulation and readership, it is also the largest in terms of pages per issue and advertisers patronising the magazine, compared to any other Indian photo magazine.
Smart Photography is a well-designed and informative monthly printed glossy paper for enhanced colour reproduction, an essential for a quality photography magazine. Every issue covers the entire spectrum of the photography industry and related products through interesting sections from which readers get detailed information on products, services and techniques for both digital and analogue photography ranging from cameras, film, output devices, equipment, supplies and services.
To help customers with their purchase decisions, the magazine also tests and evaluates cameras, printers, scanners, paper and even software for colour correction and image enhancement in the digital space.
Smart Photography is edited by Hoshang Billimoria, CEO, Next Gen Publishing, who is an avid photo enthusiast himself and assisted by a team of experienced writers in photography.
Commenting on the achievement, Billimoria said, “This landmark achievement of the magazine within just 12 issues is not only because of the excellent content it brings to its readers, but also the value it creates for the entire industry through several initiatives such as awards, forums and workshops that we provide. We look upon Smart Photography as an entire package which delivers best value to both readers as well as advertisers who have provided overwhelming support to the magazine.”
According to well known fashion photographer Israr Qureshi, “When I got Smart Photography in my hands for the first time, I was surprised to see a magazine which had tried to break through and look different from the mundane. Smart Photography makes a professional out of an amateur. So, when in doubt, I guide people to refer to Smart Photography.”
With a firm commitment to give the most to the photography industry, in January 2006, Next Gen also instituted the their first, and well received ‘Smart Photography Awards’ that gave out awards in 16 categories to a closely competitive group of nominees.
During this year, Smart Photography will also be launching its unique website, that will provide the photography community a virtual interactive platform and it also plans to launch a national photography exhibition to platform for consumers and manufacturers to have direct interaction.
Enthused by the success of the magazine and having gathered several new insights about customer likes and preferences for their magazine, Next Gen is entering its second year with a newer and larger format magazine. The Anniversary issue is 180 pages, which includes a media telephoto lens test, exhaustive buyers guide and a host of tutorials and techniques.
Next Gen Publishing Ltd has been jointly setup by The Forbes Group and HDFC Ltd to offer the best in the field of print publishing through niche / special interest magazines and other print products. NGPL plans to become a leading content generation company.
Starting its operations in January 2005, NGPL has already launched Smart Photography, a classy niche photography magazine, Forbes Yellow Pages in Ahmedabad and New Delhi in full colour with CD and Internet versions – supported by SMS for the first time in India, and Car India and Bike India for automobile enthusiasts.