Sledgehammer Communications (M) Sdn Bnd has launched its second magazine, a new business title called ‘Marketing’, for the Malaysian marketing industry and business readers keen to grapple with the changing dynamics of the Malaysian marketplace.
Harmandar Singh aka Ham, Regional CEO of Sledgehammer Communications and Publisher of ‘ADOI’, said, “We have always wanted to go into the mass publishing space. ‘ADOI’ is very much a niche title catering to the advertising and media industry in Malaysia. With ‘Marketing’, however, our content will touch all facets of the business spectrum that deal with marketing issues, and we know every company has a marketing component that needs to shine.”
“So, when we got legal approval to publish ‘Marketing’ from KDN early this year, as is the requirement for magazines circulating in Malaysia, we stepped up to the plate. With our editorial experience in the local industry, we are best placed to deliver such a magazine to marketing professionals and management students in Malaysia,” he added.
Ham further said, “There are already magazines called ‘Marketing’ in about 15 countries around the world, but there was never one in Malaysia. Ours is the first in Malaysia, run by Malaysians and focused on Malaysia. We are already talking to world-class content providers to collaborate with us so we can deliver top notch case studies to our discerning readers.”
‘Marketing’ is the official magazine for the Malaysian Effie Awards 2008 for marketing effectiveness campaigns. The magazine’s initial circulation is about 11,000 copies and the launch issue is on sale at over 30 major bookstores across the Klang Valley. It is also being mailed to marketing professionals on a controlled distribution.