Top Story

e4m_logo.png

Home >> Media – Print >> Article

Skincare adverts nearly double in Jan-Nov 2010: AdEx Analysis

20-December-2010
Font Size   16
Skincare adverts nearly double in Jan-Nov 2010: AdEx Analysis

The skin care category almost doubled in Jan-Nov 2010, according to AdEx Analysis. Witnessing a growth of 40 per cent this sector, range of skin care products was the maximum advertised in the skin care category. Torque Pharmaceuticals was the top advertiser in this category. Ad-on promotions seemed to be the way to go for the sector rather than simple advertising. More

Tags

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

For their latest campaign ‘Peeoge toh Janoge’ (English translation: you’ll buy it if you taste it), Wagh Bakri and DDB Mudra gave Sakshi a new, rustic avatar.

Dabbawalas send some extra love along with dabbas to working professional across Mumbai

The Diamond Producers Association brings to life another rare moment as part of the ‘Real is Rare. Real is a Diamond' Campaign