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Skin Care products advertising in Print in 2006: AdEx study

Skin Care products advertising in Print in 2006: AdEx study

Author | exchange4media News Service | Monday, Apr 16,2007 9:48 AM

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Skin Care products advertising in Print in 2006: AdEx study

Print advertising of Skin Care products saw an 8 per cent rise in ad volumes in 2006. Fairness Creams garnered the maximum 28 per cent share closely followed by Skin Care Products. West and North zone publications cornered most of the ad volumes, with Newspapers accounting for 78 per cent share. HLL was the top advertiser in this category in 2006.

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