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Skin Care advertising trend in Print during Jan-Aug 2006: AdEx study

24-October-2006
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Skin Care advertising trend in Print during Jan-Aug 2006: AdEx study

There was a 37 per cent growth in Skin Care Print advertising in Jan-Aug ’06 over Jan-Aug ’05. Fairness Creams garnered maximum 30 per cent share of the advertising, while Face Creams witnessed maximum growth in this period. Interestingly, Skin Care products were advertised more in West and North zone publications.

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