Top Story


Home >> Media – Print >> Article

Skin care ad in print up 14 pc during Q1 of 2008 : AdEx study

Font Size   16
Skin care ad in print up 14 pc during Q1 of 2008 : AdEx study

Skin care product ads in print went up by 14 per cent in the first quarter of 2008 as compared to the corresponding period last year. Face Creams and Fairness Creams were two of the highest advertisers in print during this period. Ratan Ayurvedic Sansthan was the top advertiser in the skin care category in print.


Baba Ramdev brought his sharp wits for an interview with e4m where he promised to disrupt more markets and spoke about he the way he created a brand through consistent and selfless work

GroupM is in talks with several digital clients currently with its other agencies to shift them to Essence, which is looking at a major expansion plan in 2018

Thomas, Chief Marketing Officer, Diageo India, gives us a peek into the marketing strategy for McDowell’s No 1 Soda, its creation of ‘No 1 Yaari Jam,’ their own set of 4Ps and importance of content

NewsCode, a hyper local online news platform was launched last night with a network of over 350 local reporters in Karnataka and Jharkhand. Apurv Swarup, the co-founder talked to Exchange4Media about his vision

Voot, which is producing almost 4X content on an overall basis on the reality drama, is gunning for big numbers both on viewership and advertising revenue

YouTube today released its annual year-end edition of the YouTube Ads Leaderboard 2017 capturing the most celebrated ads that received maximum views, shares, and love from audiences across India

Real world study of Appier's network shows significant benefits of AI over traditional rule-based systems