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Shoppers’ Stop sets up auction site

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Shoppers’ Stop sets up auction site

Shoppers’ Stop Limited has set up the first auction site for in-store advertising space in a tied-up with—hopes to generate revenue of Rs 50 crore through this initiative. The auction site at, which was operational from October 23 to November 1, 2000, will be followed by another round of auctions in the next few months. Currently there are 703 opportunities to advertise on in-store spaces across six stores in major cities.


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