Top Story

e4m_logo.png

Home >> Media – Print >> Article

Shereen Bhan launches Young Turks book

20-November-2014
Font Size   16
Share
Shereen Bhan launches Young Turks book

Shereen Bhan, Managing Editor, CNBC-TV18, launched her book commemorating 13 years of Young Turks. Young Turks is one of India’s longest running shows that highlights stories of young entrepreneurs. The book is co-authored by Syna Dehnugara and published by Random House.

The book is about 13 inspiring stories of tech entrepreneurs of today.

The book features entrepreneurs like Flipkart’s Binny Bansal and Sachin Bansal, Pubmatic’s Rajeev Goel, Red Bus’ Phanindra Sama and Charan Padmaraju, among others.

The book was launched by Infosys Co-Founder Narayana Murthy in Delhi.

Our typical marketing budget is usually 10 per cent of the topline spend

There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=http://www.exchange4media.com/company/news/amaz...

The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.

<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...

Under the watchful eye of Walt Disney, Bindass undergoes brand repackaging with a fresh new show ‘Dil Buffering’ simulcast across its linear and social media platforms on September 29 and will launch...

Apart from the mandate for the first project which is the Ashiana Town in Bhiwadi, Tomorrow and InterTwined will deliver brand solutions across film, print, radio, outdoor and activation besides provi...

Despite advertising picking up after a slow Q1, regional FM players still feel that the lingering effect of GST, RERA, demonetisation will still make its impact felt during the upcoming festive quarte...