Top Story


Home >> Media – Print >> Article

Shashi Sinha of IPG Mediabrands elected as Chairman of ABC

Font Size   16
Shashi Sinha of IPG Mediabrands elected as Chairman of ABC

Shashidhar Sinha, CEO - IPG Mediabrands India was unanimously elected as the Chairman of Audit Bureau of Circulations (ABC) for the year 2015-2016 at their 67th Annual General Meeting.

This announcement comes along with the formal announcement of ABC taking up digital measurement. The digital measurement services offered by ABC would be available to all digital properties who desire to get their numbers measured based on a sound principle of measurement and in a transparent manner. The task before Sinha is to implement the digital measurement project undertaken by ABC so that the industry is benefitted with credible digital data from a trustworthy independent body.

ABC would engage a proven technology partner who would bring to the table many years of experience in digital measurement together with panel data. Digital properties desiring to be measured would be tagged. The entire process of digital measurement would be controlled and audited so as to ensure that the measurement data truly reflects its audiences. ABC would very soon start the digital measurement services and a further announcement would be made at a suitable date.

I Venkat of EENADU was unanimously elected as the Deputy Chairman for the year 2015-2016.

Sinha is also actively involved in other industry bodies namely, ASCI, MRUC, RSCI, Ad Club (immediate Past President) and chairs the Technical Committee of BARC.

The members on the ABC Council for the year 2015-2016 are as under:

Advertising Agencies Representatives

1. Shashidhar Sinha, IPG Mediabrands, India - Chairman

2. Madhukar Kamath, Mudra Communications Pvt. Ltd. – Hony. Treasurer

3. Srinivasan K Swamy, RK Swamy BBDO Pvt. Ltd.

4. CVL Srinivas, Group M Media India Pvt. Ltd.

Publishers Representatives

1. I Venkat, Ushodaya Enterprises Ltd. – Dy. Chairman

2. Amit Mathew, Malayala Manorama Co. Ltd.

3. Shailesh Gupta, Jagran Prakashan Ltd.

4. Hormusji N Cama, The Bombay Samachar Pvt. Ltd.

5. Devendra V Darda, Lokmat Media Pvt. Ltd.

6. Sanjeev Vohra, Bennett, Coleman & Co. Ltd.

7. Benoy Roychowdhury, HT Media Ltd.

8. Chandan Majumdar, ABP Pvt. Ltd.

Advertisers Representatives

1. Hemant Malik, ITC Limited. – Hony. Secretary

2. Debabrata Mukherjee, Coca Cola India Pvt. Ltd.

3. Sandip Tarkas, Future Retail Ltd.

Secretariat: Hormuzd Masani – Secretary General

Innovation and connecting with customers in all ways possible is their mantra for successful marketing communication

Bixler revealed that the likes of The Ministry of Tourism, The Art of Living and The Indian Debating Union have partnered with the festival that will be showcasing the culture and diversity of India

In conversation with exchange4media, Vighnesh Shahane, CEO, IDBI Federal Life Insurance, spoke about his vision for this new marketing initiative, how the brand’s marketing efforts through sports have helped them and his business goals for 2018

This agency was born after national brands reportedly struggled to connect with the south Indian audiences

The agency has been awarded the reins of the account in the aftermath of a competitive multi-agency pitch.

In an effort to make Indian roads safer for women scooter riders, leading tyre manufacturer CEAT has introduced the CEAT Safety Grip - a perfect combination of innovation and functionality

Partners with Mumbai Juniorthon as ‘Safety Travel Partner’