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Shaping the future of newspapers: PubliGroupe renews its commitment

21-May-2005
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Shaping the future of newspapers: PubliGroupe renews its commitment

PubliGroupe, world's leading international print-based multimedia advertising sales group, has renewed its commitment to shape the future of the newspaper (SFN) project of the World Association of Newspapers.

PubliGroupe, a founding partner in the project since 1997, will again make a four-year investment in the SFN project, which seeks to identify, analyse and publicise all important strategic and operational breakthroughs and opportunities that can benefit newspapers all over the world.

"PubliGroupe's well-known expertise, and its vision for the future of advertising, have been key components of the SFN project, and have enriched the insights and advice that the project provides to newspaper executives world-wide," said Timothy Balding, Director General of the Paris-based WAN.

"PubliGroupe's commitment to the project is good news for everyone in the newspaper industry," he added.

Hans-Peter Rohner, CEO of PubliGroupe, said, "PubliGroupe is proud to renew the long-term partnership with SFN and WAN. As one of the founding SFN partners, we are more then ever convinced that WAN and all other organisations of the industry need in today's fast evolving environment to coordinate their efforts to keep the print media industry at least 'one step ahead'. Publigroupe strongly supports the SFN-Initiative and believes in its values as do all other partners - world-leaders in their respective sphere of competence."

In addition to PubliGroupe, SFN is supported by MAN Roland, a leading world company for newspaper production systems, UPM-Kymmene, one of the world's leading printing paper producers, Telenor, the leading Norwegian telecommunications, IT and media group, and Samsung Electronics, a global leader in semiconductor, telecommunication, and digital convergence technology.

The SFN project produces an annual series of reports on new operational and strategic developments in the press. The latest series, to be unveiled at the World Newspaper Congress in Seoul, Korea later this month include, circulation science, new classified models, new formats revisited, new distribution models, media landscapes II, and profiting from digital.

In addition to the strategy reports, the SFN project offers, through its website a wide variety of studies, data, case histories, business ideas research and media news drawn from WAN conferences, seminars and elsewhere.

WAN, the global organisation for the newspaper industry represents 18,000 newspapers. Its membership includes 72 national newspaper associations, individual newspaper executives in 102 countries, 11 news agencies and nine regional and worldwide press groups.

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