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Senior Builders to launch Hindi news weekly

18-November-2004
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Senior Builders to launch Hindi news weekly

Delhi-based real estate group Senior Builders, which had earlier announced its diversification into media with a niche television channel, has now announced that it will launch a Hindi news weekly from January 2005.

Vijay Dixit, chairman of Senior Builders, told exchange4media that the 84-page all-clour glossy weekly will be edited by former editor of Jansatta, Achyutyatanand Misra.

The weekly will focus on politics and crime. Planned as a national magazine, with an initial print run of one lakh copies, it will essentially be targeted at Hindi speaking states. India Book House will undertake the distribution of the magazine.

Acccording to Dixit, the Hindi weekly will be followed by an English news weekly by April next year.

Meanwhile, the group is working towards the launch of its niche Delhi-centric television channel, S1, by the end of the year.

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