Top Story

e4m_logo.png

Home >> Media – Print >> Article

Saurav Ganguly to endorse Air Sahara

11-January-2002
Font Size   16
Share
Saurav Ganguly to endorse Air Sahara

Coinciding with the start of the one-day series between India and England Air Sahara will be launching a television campaign featuring the Indian cricket team captain, Saurav Ganguly. The television campaign will initially be available only on the sports channels. The airlines plans to start a major print media advertisement campaign focussing on the increase in connectivity, more seats being offered and convenient timings from January 15

This is to be the second time that the airline, which has seen the number of daily flights offered increase from 38 to 54 within a space of one-and-half months, is to go in for advertising on the television.

Apart from focussing on bringing in more aircraft and tapping the multi-national companies based in India and the large Indian business houses to attract more high-yield passengers, the forthcoming Assembly elections in Uttar Pradesh is proving to be a boon for the group as it is being inundated by requests from various political parties for hiring its fleet of four helicopters.

The airline, which is adding a second frequency on the Delhi-Bangalore sector from January 6, discounted the chances of a fare war breaking out in the sector.

Tags

Aparna Bhosle, Business Cluster Head - Premium & FTA GEC channels - ‎ZEEL, on its new property, sponsors, investment on acquisition and response to BBC First

In an interview with exchange4media, Ferzad Palia says that most successful brands are not those who spend the most money

As Milind Pathak takes over as Managing Director - Southeast Asia, Httpool, we chat with him on his new role, aspirations and his plans to aggressively penetrate the operations of the group in the Southeast Asian market

The group released the Little Hearts online-only campaign, #BreakSomeHearts, early this year and is on the path to make many more of its brands available on the digital platform

As Milind Pathak takes over as Managing Director - Southeast Asia, Httpool, we chat with him on his new role, aspirations and his plans to aggressively penetrate the operations of the group in the Sou...

The group released the Little Hearts online-only campaign, #BreakSomeHearts, early this year and is on the path to make many more of its brands available on the digital platform

Aroon Purie, the India Today Group Chairman and Editor-in-Chief today appointed his daughter Kallie Purie as the Vice Chairperson of the group