Top Story


Home >> Media – Print >> Article

Saraswati Patra to launch Delhi, Sonepat editions

Font Size   16
Saraswati Patra to launch Delhi, Sonepat editions

Vats Group is all set to launch two new editions of Saraswati Patra, its educational newspaper, in New Delhi and Sonepat next month. The paper is already published from Bhiwani in Haryana, Uttarakhand, Uttar Pradesh, Jharkhand and Bihar. The paper was launched two years back and claims to have a circulation of more than 50,000.

The 12-paged Saraswati Patra is distributed free of cost and also has an online edition.

Speaking to exchange4media, Deepak Kumar Vats, Chief Editor and Publisher, Vats Group, said, “We are getting very good response from other states and we believe the paper will do very well in Delhi and Sonepat as well.”

Saraswati Patra focuses on educational content and also highlights the views of students and teachers. The paper carries the happenings in all the colleges, information regarding admission process, the courses being offered and more.

Commenting on the paper’s USP, Vats said, “This is a very different product, which attracts all age groups and furthers the cause of education. We believe the paper is beneficial for all as we carry all aspects related to education.”

Speaking on the promotion strategy, he added, “We are distributing this paper free of cost and it’s a door to door service. More than 45 societies have given us permission to distribute the paper. We are in talks with more societies for the paper’s distribution. In the initial stage we plan to circulate 20,000 copies in New Delhi and 8,000 copies in Sonepat.”

The group was targeting both national and local advertisers, but local advertisers were preferred as they played a key role in generating revenues, Vats said.


Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

Shriya Ghate, Business Head, Tinkle, spills the beans on the company's vision for its special line of merchandise launched to celebrate its 37th anniversary, its pricing, marketing strategies, and more

Vivek Patni, Director of Wonder Cement, on the current marketing strategies and challenges that brand owners face

Viacom 18 promises to announce new release date soon

Luis Fonsi, Rita Ora, Jain of Makeba fame , Dimitri Vegas, Jason Derulo, Charly Black and Dasu, J Balvin, Parineeti Chopra, Tiger & Jackie Shroff speak exclusively to the radio channel

The Film-Maker, as the host of ‘Calling Karan’, Will Be Just A Phone Call Away From Listeners Seeking Advice On Love & Relationship