Sansui India Ltd. recently launched a new range of colour televisions with anti-glare glass in the 20-inch and 21-inch bracket. The new range of Sansui CTV with anti-glare glass is targeted at Indian homes with small living rooms and is priced at Rs 13,900 for a 20-inch model and Rs 15,000 for a 21-inch model.
According to the company sources, the move is aimed at protecting eyes from the harmful glare which is released from the CTV when viewed very closely.
The company had conducted a market research, whereby it was revealed that children sit right in front of the CTV and damage their eyes.
Sansui is utilising the in-house technology for the new range. It has entered into a marketing tie-up with vendors such as Modiguard and Saint Govind Ltd— for sourcing anti-glare glass from them.
As part of its marketing strategy, Sansui has embarked on a new marketing programme to promote its new range of CTVs. The company has decided to stock all new kinds of products with the dealers which include, Sansui’s ‘Combi’, a CTV with combination of VCD, DVD and ACD player, which has created a brand equity in the market.
In addition, Sansui has also tied up with the sports channel like ESPN, among others to release the advertisements of its new range.
According to the industry analysts, Sansui targets to garner additional 20 per cent increase in its overall sales turnover by 2003-end. The new range of Sansui TVs with anti-glare glass is expected to generate a sales turnover of Rs 120 crores, by 2003-end which will contribute around 15 to 20 per cent to its overall sales turnover.