Sansui India is targeting a sales of 5 lakh colour television sets (CTVs) and a turnover of Rs 600 crore during the current financial year against sales of 3.90 lakh CTVs and turnover of Rs 460 crore achieved last year. This would translate into a 30 per cent growth in turnover and a 28 per cent increase in the number of units sold.
The sales and turnover figures would give the company a 10 per cent share of the Indian CTV market. Sansui's will focus more on the rural markets as there is not much growth prospects left in the urban centres. Expanding more into the rural areas would also help the company to sustain volumes.
Sansui had thus far given more thrust to products in the low-end and medium-end categories. The company is now keen on getting into the premium category and hereafter it will unveil more products aimed at this high-end market segment. This would in turn translate into a product mix in which 30 per cent each would be focused on the premium as well as low-end segment and the balance 40 per cent on the medium segment.
During the last four years, the market share of flat TVs in India has gone up from 2 per cent to 15 per cent of the total market.