Top Story

e4m_logo.png

Home >> Media – Print >> Article

Sanjay Sharma joins The Sunday Guardian as COO

07-October-2016
Font Size   16
Share
Sanjay Sharma joins The Sunday Guardian as COO

The Sunday Guardian has augmented its leadership with a key appointment.  Sanjay Sharma has joined The Sunday Guardian as the Chief Operating Officer.

In his new role, Sharma will be spearheading Sales & Marketing function along with The Sunday Guardian’s forays in other markets.

Commenting on the new appointment, Kartikeya Sharma, Founder & Promoter, iTV Network, said, “The Sunday Guardian is delighted to have Sanjay on board.  His rich experience will help the Sunday’s best read and underline its commitment to its valued reader to provide a wide horizon of information, entertainment, opinion and fine reading.” 

On joining The Sunday Guardian, Sharma said, “I am delighted to be part of the iconic Sunday Guardian and I look forward to working closely with the team, in positioning it as the most preferred Sunday read.”

Sharma has a rich experience of over three decades in Sales & Marketing, Advertising, Branding, Marcom and Corporate Communications.  His foray into the media happened with his entry into the Hindustan Times Group.  In past Sanjay was associated with Ansal API, Simbhaoli Sugars, Jindal Photo Films (Fuji Films) and Indian Airlines.  He has also worked as a casual English newsreader with the All India Radio and is currently a visiting faculty with the leading Mass Communication Institutes. He is an alumnus of the Indian Institute of Mass Communications (IIMC).

Our typical marketing budget is usually 10 per cent of the topline spend

There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=http://www.exchange4media.com/company/news/amaz...

The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.

<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...

The interesting animated rap music video encapsulates Droom’s ecosystem tools and their role in facilitating second-hand automobile transactions

Perfumes are invisible and these new ads from Skinn create a story out of this

New campaign aims at first-time users by providing ‘first-night free’ – a first-ever offering by the brand on online hotels booking