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Sanitary ware Advertising in Print dips 31% in Q1 2005 from Q1 2004: AdEx study

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Sanitary ware Advertising in Print dips 31% in Q1 2005 from Q1 2004: AdEx study

Since 2001, the highest growth in Print advertising of 72 per cent in the sanitary ware category came about in 2004. While Jaquar Bath Fittings was the most advertised brand, the next five brands in the Top 10 list belong to the Hindustan Sanitary Ware fold.


Our typical marketing budget is usually 10 per cent of the topline spend

There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=

The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.

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