Top Story

e4m_logo.png

Home >> Media – Print >> Article

Sandeep Singh gives freedom from copyright for his ‘Business of Freedom’

21-April-2008
Font Size   16
Share
Sandeep Singh gives freedom from copyright for his ‘Business of Freedom’

Sandeep Singh, whose book ‘Business of Freedom’ was released on Saturday, seeks to do something not usually seen in publishing circles. He wants to free his new book from the shackles of copyright and throw it open to be reproduced and sold. Freedom in the truest sense of the word!

‘Business of Freedom’, which is self-published by Singh, was released at a ceremony held in Mumbai by Deepak Ghaisas, Vice Chairman, i-Flex Solutions, and Group Vice President of Oracle’s Financial Service Global Business Unit.

Speaking on the occasion, Ghaisas said, “There was no selfish intention, instead Singh wants to share his knowledge and idea with the people. Books like this will help students think more about management. This book should work like a lamp, lighting more lamps for students and managers.”

As for his unusual intention to make his book available for free reproduction, Singh told exchange4media.com that the motive behind this move was to implement the freedom movement in the real sense. “This would allow the message I want to convey to a wider section of the readers. Indian businesses always involved corporate social responsibilities and this is what the book emphasises. We need to learn from our freedom fighters to create a holistic development,” he added.

He further said, “Promoting the book after the launch is the big agenda. I plan to travel across the country and give lectures in various colleges on this book. ‘Business of Freedom’ is not limited to the marketing or management sectors alone, but to a wide range of audiences.”

Ratan Sharda, Editor of the book, and Chief Consultant with IT company Eastern Software Pvt Ltd, said, “It was a new experience to read a book which has a much in- depth meaning about freedom movements and comparing it to management. It takes real guts to give up a flourishing career in order to write a book.”

When asked, Singh told exchange4media that he planned to return to the media industry, at least for some time. He has been on a long sabbatical to write this book.

In keeping with the subject matter of the book, the launch ceremony concluded with the rendition of ‘Vande Mataram’.

Also read:

Sandeep Singh brings freedom fighters and management gurus together in ‘Business of Freedom’

Tags

Karthik Raman, Chief Marketing Officer, IDBI Federal Life Insurance, on the brand’s unconventional approach to marketing and priorities for the next year

Vinik Karnik, Business Head - ESP Properties, talked about what went into conceptualising the first edition of the entertainment marketing report, Showbiz

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

FoxyMoron has bagged the digital mandate for one of India’s leading premium menswear fashion brands – Blackberrys. The business was won following a multi-agency pitch

As 2017 almost comes to a close, Ashish Bhasin of DAN crystal gazes at who will win and who will lose in 2018

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends