Sandeep Singh, whose book ‘Business of Freedom’ was released on Saturday, seeks to do something not usually seen in publishing circles. He wants to free his new book from the shackles of copyright and throw it open to be reproduced and sold. Freedom in the truest sense of the word!
‘Business of Freedom’, which is self-published by Singh, was released at a ceremony held in Mumbai by Deepak Ghaisas, Vice Chairman, i-Flex Solutions, and Group Vice President of Oracle’s Financial Service Global Business Unit.
Speaking on the occasion, Ghaisas said, “There was no selfish intention, instead Singh wants to share his knowledge and idea with the people. Books like this will help students think more about management. This book should work like a lamp, lighting more lamps for students and managers.”
As for his unusual intention to make his book available for free reproduction, Singh told exchange4media.com that the motive behind this move was to implement the freedom movement in the real sense. “This would allow the message I want to convey to a wider section of the readers. Indian businesses always involved corporate social responsibilities and this is what the book emphasises. We need to learn from our freedom fighters to create a holistic development,” he added.
He further said, “Promoting the book after the launch is the big agenda. I plan to travel across the country and give lectures in various colleges on this book. ‘Business of Freedom’ is not limited to the marketing or management sectors alone, but to a wide range of audiences.”
Ratan Sharda, Editor of the book, and Chief Consultant with IT company Eastern Software Pvt Ltd, said, “It was a new experience to read a book which has a much in- depth meaning about freedom movements and comparing it to management. It takes real guts to give up a flourishing career in order to write a book.”
When asked, Singh told exchange4media that he planned to return to the media industry, at least for some time. He has been on a long sabbatical to write this book.
In keeping with the subject matter of the book, the launch ceremony concluded with the rendition of ‘Vande Mataram’.
Sandeep Singh brings freedom fighters and management gurus together in ‘Business of Freedom’