Samsung Electronics India Information & Telecommunication Ltd. (Samsung Telecom) plans to roll out exclusive franchised retailing network — ‘Samsung Talkies’ — across 12 cities. The company has allocated around Rs 5 crores to develop a chain of 15 Samsung Talkies in the first 12 months.
The ‘Samsung Talkies’ initiative is also a prelude to the launch of a new, top-end mobile handset ‘N620’ beginning January 2002. Described as ‘16 Poly-Melody’, the ‘N620’ handset has a ringing tone, which is a mix of 16 musical instruments. Currently, all handsets have mono-tunes. The ‘16 Poly-Melody’ model is being rolled out across Asia-Pacific market.
According to industry sources the company is on its way to meeting its turnover target of Rs 1,200 crores by December-end 2001 (up from Rs 770 crores in the year 2000). Currently, Samsung’s portfolio includes 19 handsets and a range of accessories.
Samsung Telecom claims to have increased its marketshare in the overall handsets market from 13 per cent in the year 2000 to 20 per cent in 2001.
Samsung Talkies will also be advertised intensely. In the year 2001, Samsung Telecom is said to have spent $3 million on advertising and promotion of handsets.
Samsung Telecom has plans to enhance its retail network to 2,000 outlets in 30 towns from 1,200 outlets in 20 towns.