Top Story


Home >> Media – Print >> Article

Samsung to launch products in mini metros and smaller towns

Font Size   16
Samsung to launch products in mini metros and smaller towns

Samsung has launched a major marketing initiative to strengthen its brand equity and awareness in mini metros and smaller towns, where the company is seeking to increase its penetration this year. Samsung also plans to increase its total dealer strength to around 5,000 this year from 3,700.

The company is carrying out ‘Samsung Dream Home’ roadshows in 12 cities this year to increase the awareness of the brand.

In the first half of this year, Samsung carried out Samsung V live shows in places like Ahmedabad , Chandigarh, Hyderabad, Cochin among other centres. Along with these events, the first roadshow was organised in Mangalore and then in Trivandrum and Hubli.

Now the company plans to hold the event in nine more cities, including Mysore, Madurai and Trichi.

The objective of the roadshow is to showcase Samsung's latest high tech digital products like the the plasma television, high definition colour television, DVD players, 'Sync Master' series of colour monitors with TFT LCD display and DynaFlat technology, WAP-enabled mobile phones and Samsung's lightweight mobile phone with built in MP3 player.

At the same time, Samsung is following the strategy of adding on new models and features at the premium segment in all the product categories while expanding its range to cater to the volume segments as well.


Chitresh Sinha, CEO, Chlorophyll Innovation Lab and Vivek Singh, Joint MD, Procam International speak exclusively with exchange4media on the upcoming #BeBetter Campaign for the TATA Mumbai Marathon

Abhishek Punia, Co-founder and COO of ARM Worldwide, tells about how they re-branded themselves from ARM Digital to ARM Worldwide and in the process marked their presence globally

Srinivasan opens up on what prompted their recent rebrand, their foray into bus depots and developing the software that displays Bengaluru Metropolitan Transport Corporation's (BMTC) Passenger Information System for all the major bus depots in Bangalore.

Software and Technology, Consulting, Healthcare seem to be increasingly using Webinars to engage with their clients and employees

Latestly focuses on all latest and breaking events across the globe, providing information on trend related stories across genres

As part of this re-imagined approach Star India will broadcast live matches in six different languages with an aim to target 700 million viewers across TV and Digital.

Rahul Johri, CEO, Board of Control for Cricket in India (BCCI), spoke about the upcoming season of IPL and with Star India’s re-imagine approach, he made assured that this year will be a kickass seas...