Top Story


Home >> Media – Print >> Article

Samsung to kick off new campaign

Font Size   16
Samsung to kick off new campaign

In a bid to bolster its presence in the mid-and-high priced cellular handsets market, Samsung Electronics India Information & Telecommunication Ltd., plans to kick off a $1-million brand building campaign for its cellular sub-brand Blue-I. The company is also enhancing its network of service centres from 15 to 40 by the year-end. The campaign will be launched on September 5, 2001.

In a market marked by the absence of any audited study on the cellular handsets market, Samsung claims to have captured over 50 per cent of the mid-and-high priced segment.

Samsung will launch a new product, priced at Rs 8,000. Samsung’s handset portfolio includes eight GSP products, including the latest Blue-i; and two CDMA ones. It has no immediate plans to target the low-end mass segment (dominated by products priced at around Rs 3,000-Rs 4,000).

As part of its promotional activities, Samsung has roped in leading fashion designers Rohit Gandhi, Rina Dhaka, Sangeeta Chopra and Araiya to design clothes with ‘Blue’ as an important theme. The ‘Blue’ designer lines will be unveiled on September 5 and September 8 in New Delhi and Mumbai, respectively.


Vinik Karnik, Business Head - ESP Properties, talked about what went into conceptualising the first edition of the entertainment marketing report, Showbiz

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

Baba Ramdev brought his sharp wits for an interview with e4m where he promised to disrupt more markets and spoke about he the way he created a brand through consistent and selfless work

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

Thomas, Chief Marketing Officer, Diageo India, gives us a peek into the marketing strategy for McDowell’s No 1 Soda, its creation of ‘No 1 Yaari Jam,’ their own set of 4Ps and importance of content

Prior to joining Madison PR in 2012 Chaudhary was Group President Corporate Communications at Reliance Industries Limited.