Top Story

e4m_logo.png

Home >> Media – Print >> Article

Samsung to kick off new campaign

04-September-2001
Font Size   16
Share
Samsung to kick off new campaign

In a bid to bolster its presence in the mid-and-high priced cellular handsets market, Samsung Electronics India Information & Telecommunication Ltd., plans to kick off a $1-million brand building campaign for its cellular sub-brand Blue-I. The company is also enhancing its network of service centres from 15 to 40 by the year-end. The campaign will be launched on September 5, 2001.

In a market marked by the absence of any audited study on the cellular handsets market, Samsung claims to have captured over 50 per cent of the mid-and-high priced segment.

Samsung will launch a new product, priced at Rs 8,000. Samsung’s handset portfolio includes eight GSP products, including the latest Blue-i; and two CDMA ones. It has no immediate plans to target the low-end mass segment (dominated by products priced at around Rs 3,000-Rs 4,000).

As part of its promotional activities, Samsung has roped in leading fashion designers Rohit Gandhi, Rina Dhaka, Sangeeta Chopra and Araiya to design clothes with ‘Blue’ as an important theme. The ‘Blue’ designer lines will be unveiled on September 5 and September 8 in New Delhi and Mumbai, respectively.

Tags

Aparna Bhosle, Business Cluster Head - Premium & FTA GEC channels - ‎ZEEL, on its new property, sponsors, investment on acquisition and response to BBC First

In an interview with exchange4media, Ferzad Palia says that most successful brands are not those who spend the most money

As Milind Pathak takes over as Managing Director - Southeast Asia, Httpool, we chat with him on his new role, aspirations and his plans to aggressively penetrate the operations of the group in the Southeast Asian market

The group released the Little Hearts online-only campaign, #BreakSomeHearts, early this year and is on the path to make many more of its brands available on the digital platform

As Milind Pathak takes over as Managing Director - Southeast Asia, Httpool, we chat with him on his new role, aspirations and his plans to aggressively penetrate the operations of the group in the Sou...

The group released the Little Hearts online-only campaign, #BreakSomeHearts, early this year and is on the path to make many more of its brands available on the digital platform

Aroon Purie, the India Today Group Chairman and Editor-in-Chief today appointed his daughter Kallie Purie as the Vice Chairperson of the group