The laserjet printer market has turned into a battlefield between Hewlett-Packard India Ltd. and upstart Samsung Electronics India Information & Telecommunication Ltd. According to latest market reports, Samsung has gained a marketshare of around 10 per cent, while HP has lost around six per cent in the July-September quarter of 2001, compared with the previous year’s quarter.
According to IDC India, the leading IT market research company, Samsung has gained marketshare in the low-end market, compared to HP, which has lost some share.
In the Indian printer market, HP enjoys a near monopoly. According to estimates, in the last financial year, HP had a market share of 74 per cent in laser and inkjet printer markets. HP sold around 52,000 laser printers followed by Samsung with 5,500 units and Xerox with 5,300 units.
However, Samsung’s aggressive pricing and promotional activities helped it wrest a share of the market for low-end laser printers. Samsung has reported a large growth in this segment, especially with its ML4600 machine.
Samsung plans to sell around 20,000 laser printers in the current financial year. Samsung is aiming for year-end sales of Rs 1,325 crore in the IT peripherals and telecom markets.