Samsung has launched new campaign “Phod ke dekho” (break it and see) with a hope of increasing its sales. All the consumer has to do is buy a Samsung consumer durables product between October 10 and November 20 and handpick a “tamper-proof coconut”. The offer includes gifts ranging from refrigerators to washing machines. The company is spending Rs 5 crore on the promotion of this campaign devised by Mudra, and another Rs 10 crore towards the gift items that are covered under the scheme.
The Phod ke dekho offer is expected to boost sales of companies home appliances to Rs 275 crore alone during this festival season. The campaign kicks off from Kolkata.
To help consumers, it is also entertaining queries from the nine call centres it has set up across India including Kolkata, Ahmedabad, Mumbai, Pune and Ludhiana.