Top Story

e4m_logo.png

Home >> Media – Print >> Article

Samsung’s launches new campaign in a bid to spur sales

10-October-2001
Font Size   16
Share
Samsung’s launches new campaign in a bid to spur sales

Samsung has launched new campaign “Phod ke dekho” (break it and see) with a hope of increasing its sales. All the consumer has to do is buy a Samsung consumer durables product between October 10 and November 20 and handpick a “tamper-proof coconut”. The offer includes gifts ranging from refrigerators to washing machines. The company is spending Rs 5 crore on the promotion of this campaign devised by Mudra, and another Rs 10 crore towards the gift items that are covered under the scheme.

The Phod ke dekho offer is expected to boost sales of companies home appliances to Rs 275 crore alone during this festival season. The campaign kicks off from Kolkata.

To help consumers, it is also entertaining queries from the nine call centres it has set up across India including Kolkata, Ahmedabad, Mumbai, Pune and Ludhiana.

Tags

Karthik Raman, Chief Marketing Officer, IDBI Federal Life Insurance, on the brand’s unconventional approach to marketing and priorities for the next year

Vinik Karnik, Business Head - ESP Properties, talked about what went into conceptualising the first edition of the entertainment marketing report, Showbiz

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

FoxyMoron has bagged the digital mandate for one of India’s leading premium menswear fashion brands – Blackberrys. The business was won following a multi-agency pitch

As 2017 almost comes to a close, Ashish Bhasin of DAN crystal gazes at who will win and who will lose in 2018

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends