Sambhaav Group, promoted by Kiran Vadodria, will be launching an afternoon newspaper in Ahmedabad on March 12. Prashant Gadhavi, Executive Director-Marketing, said the afternoon newspaper will be called 'Sambhaav Metro' and priced at Re 1. The group is also the franchisee of Asian Age and Loksatta.
On the reason for starting an afternoon newspaper, Gadhavi said, "In Gujarat, the morning market is too cluttered, which is the reason why we thought of reaching out to the evening market as this slot has been left completely vacant."
The group has taken into consideration the fact that the travelling pattern in Ahmedabad is different from that of Mumbai but that did not deter them from the launch. Gadhavi said, "Our data base shows that Ahmedabad has 1,60,000 shops and 70,000 offices, and we are targeting just that." If the newspaper turns successful in Ahmedabad, then there are plans to expand further. "We will be looking at Surat too," he added.
The newspaper's content will be a mix of political news along with other regular news. However, there are more than three pages allocated to business with primary focus on the trading community. There would be pages on women's interests and on spirituality.
On the sales strategy, Gadhavi said, "There is a massive door to door campaign and all our sales teams will visit the target audience and educate them about the newspaper. A complete agency network will be formed, wherein the agents will create their own distribution network."